OUR COMPANY

Helping medical start-up companies find product/market fit


We specialize in developing Product/Market fit for medical startup companies. Medical device businesses that don’t prove Product/Market fit early in their lifecycle will not achieve their potential.

Our Team

Visit our team members page to find out more about us.

hogni

HOGNI FRIDRIKSSON

President
chris

CHRIS HAFNER

Clinical & Regulatory Consultant
michael

MICHAEL WENTZ

TECHNOLOGY STRATEGY CONSULTANT

FEATURED INSIGHTS

BUSINESS MODEL